Marketing Management

The objective of the Higher Diploma in Marketing is to give participants a thorough understanding of the principles and practice of marketing and how it relates to marketing. You will learn how to manage marketing campaigns and brand support activities in different industries and organisations. There is a distinct focus on examining marketing not just from perspective but also acquiring international business communications skills as part of a wider marketing campaign strategy. This is especially important if you are working for a leading multinational company which requires an international marketing campaign strategy. By learning about quantitative methods for managers you will be able to assess how effective your marketing campaign can be. Most importantly, you will learn how to create and co-ordinate the various promotional tools available, so that you can achieve real results for different organisations in the state, semi-state, commercial and voluntary sector.

Course Structure

Diploma in Marketing Management		Higher Diploma in Marketing Management
BM307	Marketing	BM307	Marketing Management
AC101	Fundamentals of Accounting	AC101	Managerial Accounting I
BM301	Quantitative Methods for Business	BM301	Business Policy & Strategy
MS341	Information Technology for Business	MS341	Operations Management
LE201	Aspects of Business Law	LE201	Organisational Behaviour
BM315	Consumer Behaviour	BM315	International Business
BM302	Management Theory & Practice	BM302	Marketing Strategy
BM303	Business Communications	BM303	Management Information System
BM304	Economics for Business	BM304	Fundamental of Strategic Management
BM313	International Marketing	BM321	Marketing Management in China

Entry Requirements

The admission requirements are:

• 18 years old and above or
• Completed at least nine years of secondary school education (or equivalent) or
• Certificate in Business & Management (or equivalent)

8 months (Diploma)
8 months (Higher Diploma)

Fees

S$4,900 (Diploma)
S$4,900 (Higher Diploma)